"So far this year, 27 new small businesses have opened brick-and-mortar locations in Trumbull." That's what First Selectman Vicki Tesoro told the business community at Tashua Knolls on October 1, in her annual address. She then read a list of examples. Several were tech and manufacturing tenants on Merritt Boulevard and in the Corporate Park. The ones you can walk into for lunch, a jar of olive oil, or a Pilates class mostly have Main Street addresses.
Read the addresses in order and they make a route. It starts at 5065 Main Street, the mall. It runs past Town Hall and ends at a Long Hill Green the town has spent the past few years redesigning. Taken together, the new openings follow a pattern. This year's small-business growth has spread along Main Street instead of concentrating in one place, and the town's own investment has gone into the street's northern end.
Business Registrations Have Nearly Doubled Since 2019
The baseline is useful here. The town counted 303 new business registrations in 2019. In 2025 the count was more than 541, and Trumbull now has 3,837 active businesses. Most registrations never turn into a storefront. The 27 brick-and-mortar openings in 2026 are the part of that growth residents can actually see from the car window.
Here are the Main Street names and addresses the town listed, south to north, with one Long Hill stop just off Main:
- Heavenly Nature Juice Bar, 5065 Main Street
- Saltbox Provisions, 5665 Main Street
- Studio(203), 5893 Main Street
- Arthur Ave Deli, 6528 Main Street
- Pediatric Healthcare Associates, 6600 Main Street
- Oggi Gelato, 51 Monroe Turnpike, in Long Hill Market
The Mall End: A New Juice Bar While the Building Is for Sale
The south end of the route is where Trumbull's biggest commercial change is happening. The First Selectman said in her address that Trumbull Mall was listed for sale in January 2026 and that "the sale process is underway." The town finished a market feasibility and land use study for the mall area last year. The study found potential for more than one million square feet of additional commercial development on the site. New zoning passed in August 2025 allows senior housing and other uses. The stated goal is to turn the area "from a mall to a vibrant neighborhood district."
Earlier this year, the CT Post reported that Apple closed its Trumbull Mall store on June 20. In the same year, a much smaller tenant opened at the same address. The town's list puts Heavenly Nature Juice Bar at 5065 Main Street. The shop also has a store page on the Trumbull Mall site. The menu covers cold-pressed juices, smoothies, protein shakes, açaí and smoothie bowls, fresh fruit, and detox drinks.
The town hasn't said what the mall will become. The juice bar shows that small operators are still signing on at the south end of Main Street while that question is open.
The Town Hall Stretch: Olive Oil, Flowers and a Reformer Studio
Head north and the next two openings sit on either side of Town Hall, which is at 5866 Main Street.
Saltbox Provisions is at 5665 Main Street. The town's October 2026 newsletter says it "recently opened." The shop carries locally sourced olive oils, specialty foods, fresh flowers, and home goods. The address given here is the newsletter's. The First Selectman's annual address printed it as 5565 Main Street. It's a hostess-gift and weeknight-pantry kind of shop, which Trumbull's central Main Street stretch hasn't had much of.
Studio(203) is at 5893 Main Street, a few doors north of Town Hall's address. The town's July newsletter introduced it as a neighborhood movement studio owned by Trumbull residents Leigh-ann and Matt Genova. The October newsletter marked its ribbon cutting and called it "another Trumbull Family opening a new Trumbull business." Classes include reformer Pilates, cardio dance, mat Pilates, and strength-and-sculpt. The studio's contact page lists weekday hours of 6 a.m. to 1 p.m. and 4:30 to 8:30 p.m., and weekend hours of 7 a.m. to noon. With those hours, a 6 a.m. class fits before the commute and an evening class fits after it.
Both are owner-run and single-location, and they sit in the civic middle of town. That fits the larger trend: this year's openings are spread along Main Street, not grouped in one plaza.
Arthur Ave Deli Moves the Route Into Long Hill
Past 6500 Main Street you're in the northern stretch, where the town's planning attention has gone.
Arthur Ave Deli, at 6528 Main Street, calls itself "Bronx born, Trumbull bred" on its own site. It credits Bronx Little Italy and Casa della Mozzarella as inspiration. The deli advertises house-stretched mozzarella, salumi, cutlets, burrata, pesto, and hot honey. The menu runs from breakfast through Italian deli sandwiches and hot sandwiches like the house-roasted porchetta panini and the chicken cutlet sandwich. It also has salads, soups, prepared pasta entrées, and desserts. Vontell Insurance opened at the same address, in Suite 7.
A little farther north, at 6600 Main Street, Pediatric Healthcare Associates opened a 12,000-square-foot medical building in the Long Hill Green Village District last year. When Patch covered the 2025 business address, it described sidewalk work going in by the new building near Ecco Plaza. A daily medical office brings steady foot traffic to that end of Main Street, and the deli is just south of it.
Oggi Gelato Brings an International Brand to Long Hill Market
The last stop is just off Main Street at 51 Monroe Turnpike. Oggi Gelato opened there in Long Hill Market, next to Prime One Eleven, and celebrated on June 13, 2026.
Oggi has a bigger story than most new Main Street arrivals. Patch reported that co-owner Maurizio Ricci confirmed the Trumbull plan. Patch also noted the brand has locations in Italy, Greece, Spain, and Chile, and had already opened U.S. stores in Norwalk and Fairfield. According to CT Insider, the gelato is made from a base developed by Oggi founder Carmelo Chiaramida. It's sold in Connecticut by a group that Ricci, a local restaurateur, part-owns.
The flavor list on Oggi's site includes salted pistachio, tiramisù, cappuccino, cheesecake, amarena cherry, and chocolate hazelnut. In late fall the list includes a seasonal pumpkin spice. Patch also reported that gelato can be served in brioche or with waffles. Trumbull was the brand's third Connecticut location, after Norwalk and Fairfield, so Long Hill residents no longer have to drive to Fairfield for it.
Long Hill Green Was Redesigned for This End of the Street
The First Selectman's address said infrastructure work "continues in the Long Hill Green area following recommendations from the 2018 Long Hill Green planning study." The Green has been redesigned and landscaped. This summer the town added "a new, prominent flagpole to the Green, making the American flag visible from both directions along Main Street."
The work dates back further than this year's ribbon cuttings. In July 2025, the town reported that regrading, planting beds, trees, and permeable sidewalk work on the Green were nearly done. Benches and signage were still to come, and a fall ribbon cutting was expected. Sidewalks, a landscaped green, a flagpole visible from both directions, a medical building, a deli, and a gelato shop add up to the kind of village center the 2018 plan described.
Up Next: A Trail Connection and a New White Plains Road Building
The next changes to Main Street and its side roads are already under construction or approved.
- Whitney Avenue to the Pequonnock River Trail. The town's October newsletter says sidewalk work has begun on Whitney Avenue between Dunellen Road and the Pequonnock River Trail. One lane of alternating traffic is open during construction. An $852,000 state grant is paying for it, and the First Selectman said it "will connect one of our commercial centers directly to our trail system."
- Veterans and First Responders Center at Kaatz Pond. The center sits off Whitney Avenue, and the town expects the building to be finished in January. The public will be able to rent it once it opens.
- A new service station and convenience store on Main Street. One of the older commercial properties on Main Street that don't meet current zoning is under construction for this use.
- Trumbull Center mixed-use building. Planning & Zoning approved a two-story building at the corner of White Plains Road and Reservoir Avenue. Plans call for five businesses on the first floor and ten one-bedroom apartments above. If there are no appeals, the town expects construction to start in 2027.
- White Plains Road signals. The state started resignalizing three major intersections on White Plains Road in September, with work continuing into the new year.
The Whitney Avenue sidewalk follows the same idea as the Long Hill Green work. Both are meant to make it easier to reach a commercial area on foot.
For 37 years Scott Wright has watched which corners of Trumbull draw new businesses and which ones lose them, and that history matters when a home is priced in town today. If you own a home along the Main Street corridor and want to know how this year's changes affect its value, get your free home valuation.
